How to Get Your Product Into Stores: From Invention to Big Box
A mom-turned-inventor tells Steve how a simple product idea became a patent and a call from Target, and what a two-year onboarding into big box retail actually took.
Steve Simonson
On-air link:awesomers.com/171
Show notes
Steve talks with Laurel, who invented a cell-phone pocket accessory that became a bestseller on Amazon before it caught the attention of a Target buyer.
The episode covers how the product idea and patent came together, the multi-year process of onboarding as a big-box vendor (EDI, vendor IDs, and all), and why finding someone who's already made the mistakes saves years of trial and error.
For product sellers weighing whether retail distribution is worth the wait.