Product Design and Development for Amazon FBA Sellers.
Gemba co-founder Zach Leonard explains how product design actually works, from a rough idea to an injection-molded item, and why cheap early validation beats guessing at what will sell.
Steve Simonson
On-air link:awesomers.com/154
Show notes
Zach Leonard co-founded Gemba, a product design and manufacturing firm, and joins Steve to break down what design actually looks like in practice: starting from a rough idea, validating it cheaply with a sketch or a small test batch, and only investing heavily once there's real signal.
They talk through the economics of injection molding, why companies like Yeti built empires on small incremental improvements to boring products, and how a designer can turn something ordinary into something that sells.
A solid primer for anyone about to commission their first product design.