Shirley Tan — Crowdfunding the Posture Keeper
Inventor and e-commerce veteran Shirley Tan walks through her Kickstarter campaign for the Posture Keeper, the tradeoffs between crowdfunding platforms, and using a campaign as a marketing launchpad.
Steve Simonson · with Shirley Tan
On-air link:awesomers.com/64
Show notes
Shirley Tan, inventor of the Posture Keeper and founder of The Systems Coach, joins Steve mid-crowdfunding-campaign to talk about bringing a new physical product to market.
They cover choosing between Kickstarter and Indiegogo, budgeting realistically for platform and agency fees, and how a crowdfunding launch can set up a later push on Amazon once the product is proven.
Useful for anyone considering crowdfunding as a way to test or launch a new physical product.