Karl Kronenberger — Internet Law and Protecting Your Amazon Brand
Internet law attorney Karl Kronenberger explains trademark, copyright, and FTC issues e-commerce sellers actually run into, and why brand registry and trademarks matter more as you scale.
Steve Simonson · with Karl Kronenberger
On-air link:awesomers.com/35
Show notes
Steve sits down with Karl Kronenberger, a San Francisco attorney whose firm handles internet trademark, copyright, and FTC matters for e-commerce companies, to talk about the legal side of building a brand online.
They get into cybersquatting, listing hijacking, why Amazon's brand registry program now requires a trademark, and how sellers can set up legal protection early instead of scrambling after a problem hits.
Useful for any seller building a real brand who wants to understand the legal guardrails before they need them, not after.