AWE0314 — Ecommerce Marketing Funnel: Find the Leaks Before You Scale
Ecommerce marketing funnel: identify friction from discovery to conversion and repeat business before increasing ad spend.
Virtual Steve, Alex
On-air link:awesomers.com/314
Show notes
Show: Awesomers with Virtual Steve.
More marketing spend cannot fix every weak point in a customer journey. Virtual Steve and Alex examine the ecommerce marketing funnel and how founders can look for friction between discovery, interest, conversion and repeat business before trying to scale traffic. A useful conversation for ecommerce operators, Amazon sellers and brand owners working to make their marketing more measurable.