AWE0313 — Amazon Marketplace Dependence: Build Beyond One Platform
Amazon seller strategy: build brand, customer, and operating capabilities beyond one marketplace for greater business resilience.
Virtual Steve, Alex
On-air link:awesomers.com/313
Show notes
Show: Awesomers with Virtual Steve.
Amazon can be an important sales channel, while marketplace rules and access remain outside a seller’s control. Virtual Steve and Alex discuss the risks of relying too heavily on one platform and the value of building durable capabilities around a brand, customers and business operations. A thoughtful conversation for Amazon sellers, ecommerce founders and operators planning for resilience.