How to rerank your product on Amazon with Liran Hirshkorn
PPC expert Liran Hirshkorn on why products lose Amazon ranking after going out of stock, and what to do before, during, and after a stockout to protect it.
Steve Simonson
On-air link:awesomers.com/203
Show notes
Going out of stock is common, and so is watching your ranking and ad costs suffer when you come back. Steve talks with PPC expert Liran Hirshkorn about why the algorithm treats returning products differently and what levers sellers actually have.
They cover pricing decisions during a stockout, how long an outage needs to be before it meaningfully hurts ranking, and why building in extra buffer time for restocking beats optimism. Practical advice for any seller who has watched a good listing quietly lose momentum.