Amazon Sellers Diversify to Other Channels
Kevin King and Kian Golzari join Steve to talk Canton Fair going virtual, and practical ways sellers can build income beyond Amazon, from Shopify to paid social.
Steve Simonson
On-air link:awesomers.com/179
Show notes
A co-branded episode with Seller Sessions, where Steve joins Kevin King and Kian Golzari to talk about the Canton Fair's move online and what diversifying beyond Amazon actually looks like in practice.
They discuss the tradeoffs of losing in-person supplier relationships as the Canton Fair goes virtual, and walk through concrete paths off Amazon — running Facebook and Google ads, building landing pages, testing product ideas with a simple multi-product storefront, and learning skills like conversion optimization.
Good for sellers who know they're overexposed to one channel but aren't sure where to start building a second one.