Amazon Seller Counterfeit War
A DHS memo puts counterfeits and marketplace enforcement in the spotlight. Steve breaks down listing hijacking, the first sale doctrine, and why brand registry now requires a trademark.
Steve Simonson
On-air link:awesomers.com/168
Show notes
Steve digs into a recent DHS memo on counterfeit goods and what it means for the responsibility online marketplaces will be expected to carry going forward.
He separates legitimate listing activity, like resale under the first sale doctrine, from outright counterfeiting, and explains why building a real, trademarked brand matters more than ever as third-party marketplace sales keep climbing into the hundreds of billions.
Relevant for any seller building their own brand rather than reselling someone else's product.