What is a Customer Avatar and Why is it Important? In today's episode, Steve walks us through the marketing functions. As a leader, the key factor is to help our leaders identify and understand our perfect customer - the type of person who want to purchase our products and services.

As we define our Customer Avatar, we can have a clear understanding of what it is about and why it is important and why finding and creating this will help you find and reach your target market and become successful in the business.