Axiom 1 - Steve's eCommerce Axioms
Steve Simonson shares his most important series of business lessons with this Axiom Mini Series.
Steve Simonson takes a moment to share his Axiom 1 - Leveraging is a strategy. If you have the vision to create an empire, you have to think how you can do it through multiple channels. This increases your exposure and at the same time, minimize risk of a failure in a single blow. How can you expand from one channel? There are a lot of ways. You just have to think of the options as opportunities.
De-risk a Single Failure by Increased Exposure in multiple sales channels.
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