Steve's Happy New Year Message
Steve's first recording back after a holiday break shares his case for why e-commerce, especially building your own brand, remains the best investment-to-ROI business model available.
Steve Simonson · with Steve'S Happy New
On-air link:awesomers.com/131
Show notes
After a break over the holidays, Steve returns with a short New Year message. He argues that despite what naysayers say about it getting harder, e-commerce is still the lowest-investment, highest-potential-ROI business model he knows of, especially compared to pure retail arbitrage.
He walks through why building brand equity matters more than short-term cash flow, using a house-building analogy to explain how a business's sale multiple grows as it grows. A quick, motivational listen to start the year, aimed at anyone deciding whether to build a real brand versus flip inventory.